WWhile Black Friday and Cyber Monday are some of the more
widely known retail holidays, Giving Tuesday is becoming pretty
popular in its own right.
Celebrated on the Tuesday following American Thanksgiving,
Giving Tuesday helps raise awareness that charity is an im-
company Neon says nearly one-third of all annual giving occurs
of the year. Giving Tuesday is positioned right in the midst of the
most popular time for charitable giving.
What makes Giving Tuesday unique is that it is largely fueled
by the power of social media and collaboration. The day
was actually created by the 92nd Street Y, a cultural center in
New York City that has been instrumental in bringing diverse
groups of people together with the goals of giving back through
service. The 92nd Street Y and the United Nations Foundation
came together in 2012 to help form a day that was focused on
the generosity of giving during the holiday season. Thus, Giving
Tuesday was born.
Technology and social media play a large role in uniting
people for Giving Tuesday. Founding partners included Mashable,
a technology website, Skype and Cisco.
But the success of Giving Tuesday is thanks in
large part to the general public, who have both
spread the word and made their own contributions
In 2017, Giving Tuesday soared to new
heights when technology mogul Bill Gates and
his wife, Melinda, announced their foundation
would match up to $2 million in donations to
Giving Tuesday fundraisers started on Facebook.
Facebook similarly waived its 5 percent
The global Giving Tuesday movement
helped raise more than $300 million online
across more than 150 countries in 2017 alone.
This year, the Giving Tuesday organization is
poised to top their numbers and continue to
improve upon the more than 46,000 participating
organizations involved in their charitable
efforts. Learn more at www.givingtuesday.org.
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