How to employ staging
to impress buyers
WHomeowners must consider a variety va
of factors when
putting their homes on the market. On
One of the more import-
impression on prospective buyers. Th
That’s why many homeowners
owners rely on staging when selling th
Staging requires more than just
clearing out clutter or
baking a batch of cookies to create a w
welcoming aroma. Staging
helps potential buyers visualize the potential of a home
and see themselves owning and living in the property.
While homeowners can effectively stage their own homes,
sometimes it is well worth the investment to call in a professional
designer or stager. Stagers often work their magic on
vacant properties or those that have been sitting on the market
awhile. A stager conducts careful research into the market
of a particular area and learns about the neighborhood before
deciding how to appeal to likely buyers. For example, when
staging a coastal home, a stager may go with nautical themes
and create the impression of a relaxing and laid-back property
for entertaining by the beach.
Certain rules should be followed when staging a home.
Furniture, decor and other amenities in the home should not
detract from the house itself. Instead, such items should complement
the architecture and feel of the space. Here are some
additional staging suggestions.
· Remove personal
are urged to replace
tographs with neutral
artwork and remove
As an example, an
probably will want
to remove hunting
trophies. The goal
is to help buyers see
themselves in the
home, and that can
· Put away nonessential items. Staging helps homeowners
create dream spaces. Coffeemakers, backpacks hanging
on the wall and dishes in the drainboard may be part of daily
living, but they can make it hard for buyers to see a home’s
potential. Store such items before holding an open house.
· Maximize lighting. Whenever possible, take down or
open window treatments to display architectural moldings
and let in as much natural light as possible.
· Opt for neutral colors and furnishings. Use neutral taupe
and gray paint to keep homes prime for buyers. Homeowners
who have more eclectic or colorful tastes can put their items
in storage and rent neutral furnishings until the home sells.
Staging can improve the chances that a house sells quickly.
Staging helps potential buyers see themselves in the space
without distractions from the previous owners’ decorating or
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