Increase Engagement on your Platforms
By Rebecca Aguilar
How often do you stop to read a post on
Facebook or Instagram because an
image got your attention? Humans are visual
people and that is why social media images
should be one of your priorities when trying to
establish your business or brand.
Images Increase Engagement
An image is a snapshot of your brand or company.
A couple of words (text) on an image can say
more than one paragraph in a post. Images
with text can bring life to the social
media party. They can be powerful,
educational, informative, compelling
Images often spark an emotion
that makes it memorable. How
often have you watched a movie
that makes you cry or laugh and
you never forget it? That is what
an image on social media can do.
A funny image often called a “meme”
can go viral and reach millions. If you plan
to create a meme make sure it is funny and clever, not
one that can reflect badly on your company or brand.
The goal is to get more friends and followers share
and retweet your images. This can turn into more eyes
on your brand or company
Image or No image?
Get into the habit of using images for every post.
Images are a must on Instagram and
Pinterest and they also work well
Find a good quality image to
use and decide if you plan to use
text on it. If adding text with an
image or photo, make sure the
text does not create clutter and
make the image look too busy.
Tips on Images and sizes
1. Use good quality images (photos). Photos should
not look blurry or grainy.
2. If you plan to add text to the image, play with different
types of fonts. Also, fewer words are better. Use large
bold fonts in white or black colors. Experiment with
different fonts and text.
3. Images should
fit your social media
platform. Here are a
• Facebook banner - 851 px x 315 px
• Facebook profile picture - 180 px x 180 px
• Twitter header/banner - 1500 px x 500 px
• Twitter profile photo - 400 px x 400 px
• Twitter image posts - 506 px x 253 px
• LinkedIn Background image - 1584 px x 396 px
• Instagram image post - 1080 px x 1080px
4. Images should match your brand or company
message. Choose an image that has a connection
to your brand or company. If you can, avoid using
free generic images that other brands will probably
use. Take your own photos or buy quality ones.
5. Use a hashtag in the image that will be posted
on Twitter and Instagram. One of the best
ways to have your hashtag stand out is
to put it on the image. Make sure the
image is not very busy, because you
want the hashtag to stand out.
6. Don’t forget to tag your image if
there is a reason for it. Tag people
who would care about your brand
and company when you post a new
image. The tagged image will appear
in their news feed. Be selective. You
don’t want to spam friends and followers.
Before you post, experiment with different
images, fonts and messages. It doesn’t
hurt to show them to co-workers or
friends to make sure the message you’re
trying to convey is right on target.
Rebecca Aguilar is a multiple
award-winning journalist and social
media leader. Aguilar is also the founder
of the largest Latina virtual networking
group “Wise Latinas Linked” on Facebook
and LinkedIn. Follow her on twitter
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32 www.latinastyle.com LATINAStyle Vol. 24, No. 1, 2018