LATINA Style Business Series
San Diego, CA
By Tania Davila
Photos by Gabriel Ruiz, digitalBox Marketing
LATINA Style, Inc. celebrated the last stop of the 2017 Annual
LATINA Style Business Series Tour in San Diego, CA, on Friday,
November 17th at the San Diego Marriott Del Mar hotel. Marking its 129th
stop, the award-winning program for Latina entrepreneurs kicked-off
with a networking breakfast and opening remarks from title sponsor
Lory Burgos, Sr. Consultant, Enterprise Diverse Marketing, Nationwide,
and ANSO member Edgar Guerrero, former Navy Pilot and Veteran.
Over 200 Latinas and professionals attended
the series chaired by Linda Caballero Sotelo.
Caballero Sotelo is the Executive Director of
New Americans Museum (NAM), a visual
arts and oral histories institution whose
mission is to celebrate and educate about
the contributions of all immigrants post
WWII into the American narrative.
The first workshop, Accessing Capital:
Building Strong Businesses was moderated
by Maria P. Hughes, Lead Lender Relations
Specialist of San Diego Small Business
Administration. Speakers included Mimi
McLennan, Vice President, District Manager,
Comerica Bank; Rosalinda Delgado, Lead
Business Development Officer, ACCION
San Diego, and Katie Williams, Senior
Stakeholder Liaison, IRS. “It was a wonderful
Robert E. Bard, president & CEO, LATINA Style,
and Gabriela Dow, Owner, Mora Dow Consulting.
Remarks by Michael Sena, Deputy Director, Office
of Diversity Management & Equal Opportunity,
Department of Defense.
event and I really enjoyed meeting so many
empowered women,” says Hughes.
The second panel, Successful Marketing
Strategies: Promote Your Business and Yourself
wasmoderated by Therese Cisneros-Remington,
Owner W.I.N. Consulting, Palomar College
Marketing/Business/Grant Advisor GEAR UP
Partnership Program. Panelists included Dora
Lorenzo, Director, Diversity Marketing, AT&T
Entertainment Group; Veronica Alcantara,
Sales Applications Engineer Solar Turbines,
SHPE San Diego President, and Adrienne
Cisneros-Selekman, President, Nex Gen
Sustainable Solutions, Inc. Presenters shared
their personal and professional marketing
strategies they have implemented within
their respective professions to achieve maximum
success. “If you are not wiggling, you are not
going to places,” states Lorenzo as she elaborates
on the importance of mentorship, self-esteem,
confidence and shared simple, yet successful
social media campaigns.
Welcome remarks by Edgar Guerrero, former Navy
Pilot and Veteran, ANSO Member.
(L-R) Anna Diaz, US Trust; Katie Hafer, Bank of America; Meybol Guerrero, Bank of America; Robert E.
Bard, LATINA Style; Mary Noor, Bank of America; and Lauri Smith, Bank of America.
18 www.latinastyle.com LATINAStyle Vol. 24, No. 1, 2018