WE “Feminism isn’t about making women strong. Women are already strong.
It’s about changing the way the world perceives that strength.” —G.D. Anderson
Women Empowered a new feature
Empowered Women of Florida
The Ultimate Multitasker
By Stanley Barnhisel
established what some would say is our community’s fairest
car care facility, Meineke Total Car Care. Not only does Michelee
operate the busy Land ‘O Lakes business, but she is
also a manager for a technology consulting company, a mother,
community youth sports coach and a supportive wife,
Michelee’s husband, John, has many years of automotive
repair experience, but Michelee had the business acumen to
make this shop a reality. Together, Michelee and John incor-
ing for land to build their car care facility. Eventually they
came across a vacant furniture store that offered the square
footage they needed. The location seemed perfect. The only
dilemma was they would have to cut huge openings along
the walls to allow vehicles in and out. Regardless, they felt
this was the right location and they could make it work. When
they removed the walls from this former furniture store, they
found garage doors exactly where they planned to put them.
Turns out this was once an automotive shop. They couldn’t
believe it. The couple had wanted to start this business for
quite a while and everything was going perfectly. Through
hard work and excellent client retention, Meineke Total Car
Care has become an extremely successful business. Michelee
and John attribute their success to keeping customers through
honesty and fair pricing. I am one of those customers.
I’ve personally brought my cars to Michelee and John
over the years and have always been very happy with their
ichelee ofeld above with husband ohn ofeld is the
total package handling the bookkeeping payroll vendor
relations along with family and community efforts.
service. The work has always been done well and well priced.
out trying to upsell. They are knowledgeable and thoroughly
explain what they are doing for your vehicle.
I’ve always been skeptical of auto shops as they often try
to sell something I don’t need. I’m no mechanic, but I do have
to Meineke Auto,
I fully expected to hear the usual sales tactics, mentioning
all the things I need to replace. I thought they might top it
off with safety concerns that must be dealt with right now,
at great expense. But, to the contrary, they did the service I
asked for and showed me what I’ll need in the future.
They didn’t ask me to schedule a return visit so they
could close the sale for future services then. They simply advised
me about what I needed in the near future. They told
me my vehicle was safe and it wasn’t necessary to make the
future repair at that time. It felt good not to be pressured.
Michelee is our empowered woman this month because
while juggling it all, like most women, she had the foresight
and know how to take her husband’s skills and make it into
an honest and trustworthy business, Meineke Total Car Care!
Stan Barnhisel has over 30 years experience in marketing & lead
generation, runs a large call center and enjoys helping businesses
market their companies to reach their full potential.
FLORIDA WOMEN MAGAZINE 813.682.9364 JUNE 2019 • 7