SELLING THE AMERICAN MUSCLE
CAR: Marketing Detroit Iron in the
1960s and 1970s
by Diego Rosenberg
Examines the tactics and components
used by manufacturers
in waging war against one
another in the muscle car era.
Manufacturers poured millions
into racing programs, operating
under the principle of “Win on Sunday, Sell on Monday.”
From racing to commercials to print ads, from dealer
showrooms to national auto shows, each manufacturer
had its own approach in vying for the buyer’s attention,
and gimmicks and tactics ranged from comical to dead
serious. 10 x 10”, 192 pgs, 435 photos, Hdbd. ISBN
9781613252031 Part # CT542 ................................$44.95
LOST DRAG STRIPS II: More Ghosts of
Quarter-Miles Past by Scotty Gosson
Lost Drag Strips II picks up where
the first volume left off, covering even
more tracks with archival photos of
racing in the tracks’ heyday, the cars
that ran there, and coverage of the
tracks as they exist today. This volume
also includes some of the tracks that
survived, those that fought off the
economic demons and the urban sprawl and continue to
run today. 8.5 x 11”, 176 pgs, 249 photos, Sftbd. ISBN
9781613252239 Part # CT550.................................$32.95
LOST MUSCLE CARS by Wes Eisenschenk
This book is a collection of stories
written by enthusiasts about their quest
to find extremely rare and valuable
muscle cars. The four categories
(Celebrity, Rare, Race Cars, and Concept/
Prototype/Show Cars) within three
genres (Missing, Lost History, Recently
Discovered) take you through the search
for some of the most sought-after
muscle cars with names including Shelby, Yenko, Hurst,
and Hemi. The photos in this edition are black & white. 6
x 9”, 240 pgs, 124 b/w photos, Sftbd. ISBN
9781613255230 Part # CT551P ... $26.95
POD Book
LOST ROAD COURSES: Riverside,
Ontario, Bridgehampton & More
by Martin Rudow
Road racer and road racing expert
Martin Rudow retraces road racing’s
glorious past and visits the defunct
classic road courses across the United
States and Canada. Rudow recounts
the breathtaking races and fascinating
history of more than 16 tracks through
period photos and digs beneath the surface to reveal the
story behind the story. 8.5 x 11”, 176 pgs, 358 b/w and color
photos, Sftbd. ISBN 9781613252222 Part # CT549 ...$32.95
ISKY: Ed Iskenderian and the History of
Hot Rodding by Matt Stone
This book tells the whole story of Ed
“Isky” Iskenderian, from his pre-war Lake
Muroc and car club activities and then
his military service, to starting a small
business fabricating parts and making
cams in the back of a rented shop, and
then selling cams to other rodders. 7 x
10”, 208 pgs, 253 photos, Hdbd. ISBN
9781613252901 Part # CT570 .................................. $36.95
THE DEFINITIVE BARRACUDA & CHALLENGER
GUIDE: 1970–1974 by Scott Ross
If you have been searching for the
comprehensive story and vital option
information for these classic Mopar
muscle cars, you don’t need to look
any further. Seasoned journalist Scott
Ross has unearthed new information
from the key personnel involved in
designing, engineering, and building
these brash muscle cars. He provides comprehensive
engine, transmission, and interior options as well as
essential trim package and color code information. 8.5 x
11”, 192 pgs, 350 photos, Hdbd. ISBN 9781613252369
Part # CT558 .........................................................$42.95
THE HISTORY OF AMC
MOTORSPORTS: Trans-Am, Quarter
Mile, NASCAR, Bonneville and
More by Bob McClurg
Never before has a single volume
chronicled the events that encompass
AMC racing history. Whether
you are a hard-core racing history
fan or a casual enthusiast of the
AMC street offerings, This book provides a unique showcase
vital to every enthusiast’s library. 10 x 10”, 204 pgs,
292 photos, Hdbd. ISBN 9781613251775
Part # CT536 .........................................................$44.95
TROSLEY’S HOW TO DRAW CARTOON CARS
by George Trosley
This book takes you through the
step-by-step process of drawing your
favorite cars, starting with the basics
such as profiles, point of view, speed,
attitudes, custom graphics, and
coloring. You learn to draw components
including wheels, engines, and
accessories. Then you are treated to
step-by-step lessons on many different body styles:
Corvettes, Mustangs, pickup trucks, off-road trucks,
muscle cars, hot rods, plus a few race cars. 8.5 x 11”, 144
pgs, 462 illustrations, Sftbd. ISBN 9781613255483 Part #
CT557P .............................................$22.95 POD Book
BRISTOL: Stories of Oval and Drag Racing in
Thunder Valley by David McGee
Author and Bristol historian David McGee
examines more than 50 of the greatest
races and legendary moments from
Bristol Motor Speedway and Bristol
Dragway. Stories about Dale Earnhardt,
Don Garlits, Rusty Wallace, Rickie Smith,
and others are told with action-packed
photos. The photos in this edition are black & white. 6 x
9”, 242 pgs, 180 b/w photos, Sftbd. ISBN
9781613253489 Part # CT600P .. $26.95 POD Book
STREET SLEEPERS: The Art of the
Deceptively Fast Car
by Tommy Lee Byrd
The art of building a successful
sleeper has varied as styles and times
have changed. One fact that remains
constant is that the car’s appearance
belies its performance potential. This
book exposes those secrets, and the
owners and builders share their
deceptive art. The photos in this edition are black &
white. 8.5 x 11”, 144 pgs, 321 b/w photos, Sftbd. ISBN
9781613252000
Part # CT498P .............................. $24.95 POD Book
FACT BOOKS
1001 JEEP FACTS by Patrick Foster
Join Jeep expert and historian Foster as he relives
everything cool and fun about the Jeep through
interesting facts related to legend and lore, body
and interior, engine and driveline, suspension
and brakes, and finally number crunching and
press commentary. No Jeeper’s library should be
without it. 6 x 9”, 352 pgs, 219 photos, Sftbd. ISBN
9781613254714 Part # CT653 ................ $26.95
1001 NASCAR FACTS by John Close
Covered in depth are 65+ years of the cars,
tracks, milestones, and personalities that have
made this sport what it is today. With this
book you will be racing through the pages and
absorbing information that will make you a
walking encyclopedia of NASCAR knowledge.
6 x 9”, 376 pgs, 125 b/w photos, Sftbd. ISBN
9781613253106 Part # CT584 .......... $26.95
AMERICAN IRON MAGAZINE PRESENTS 1001
HARLEY-DAVIDSON FACTS by Tyler Greenblatt
American Iron magazine editor Tyler Greenblatt
has compiled 1,001 Harley-Davidson facts into
this single volume, with subjects ranging from
the historic powertrains to pop culture to
Harley-Davidson as a company and manufacturer.
6 x 9”, 352 pgs, 106 photos, Sftbd. ISBN
9781613252963 Part # CT575 ........$26.95
STEVE MAGNANTE’S 1001 MUSTANG FACTS
Whether you’re an avid fan of all Mustangs, a
trivia buff who wants to stump your friends,
or have a particular affinity for a particular era
of Mustangs, this book is an informative and
entertaining collection of facts from one of the
industry’s most beloved and respected sources.
8.5 x 11”, 336 pgs, 120 b/w photos, Sftbd.
ISBN 9781613252727 Part # CT563 $26.95
1001 STEVE MCQUEEN FACTS: The Rides, Roles,
and Realities of the King of Cool
by Tyler Greenblatt
Author Tyler Greenblatt has waded through the
plethora of information available to compile
1,001 of the most interesting Steve McQueen
facts in this cumulative volume that is sure
to keep fans of the actor, racer, and collector
enthralled for hours. 6 x 9”, 280 pgs, 50 b/w
photos, Sftbd. ISBN 9781613254738 Part # CT654 ..$29.95
STEVE MAGNANTE’S 1001 MUSCLE CAR FACTS
Steve Magnante is well known for his
encyclopedia-like knowledge of automotive
facts. There are 1,001 well-researched muscle
car facts in this book that even the most
esteemed experts would be excited to learn.
Fans of these collectible cars will appreciate
the technical and entertaining information
shared on every page about all of the great
American makes. 6 x 9”, 416 pgs, 110 b/w photos, Sftbd.
ISBN 9781613250570 Part # CT517 ................ $26.95
ORDER BY CALLING
1-800-551-4754
OR VISIT
WWW.CARTECHBOOKS.COM
6 • Note: Prices subject to change. POD = Print On Demand book see page 31 for more info.
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