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26 Hickory & Catawba Valley Parade of Homes 2020
Celebrating Our
1972-2020
Top Features and Design
Trends for 2020
By: Stephanie Pagan, NAHB
Walk-in master bedroom closets, lowemissivity
(low-e) windows and laundry
rooms are the most likely features in typical
new homes in 2020, based on a survey
of single-family home builders. Energyefficient
features such as efficient lighting,
programmable thermostats and ENERGY
STAR appliances will also be likely, as will
open design concepts such as great rooms
and nine-plus-foot ceilings on the first floor.
Energy-efficient or eco-friendly features not
likely to be included in new homes, however,
are cork flooring in main-level living areas,
geothermal heat pumps and solar water
heating and cooling.
Consumers continue to desire smaller
homes, not only in overall square footage,
but also the number of features, such as
bedrooms and bathrooms. This four-year
downward trend has led to the smallest
average home size since 2011 at 2,520 square
feet—only 20 square feet above the average in
2007, the pre-recession peak. The percentage
of homes incorporating four-plus bedrooms,
three-plus full bathrooms and three-plus car
garages have also dropped to levels not seen
since 2012.
“This points to an industry trying to meet the
demands of the entry-level home buyer,” said
Rose Quint, NAHB assistant vice president
of survey research. “Builders are struggling
to meet these demands, however, because of
factors such as restrictive zoning regulations
and lot prices, with the price of a new lot in
2019 averaging $57,000.”
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