How to Navigate
The Luxury Home
Selling Market
Selling in the luxury real estate
market takes a dedicated
and experienced real estate
professional to handle the
complexities of each transaction.
Hannah Gigley and Gigley Real
Estate Group understand the
niche of luxury real estate.
Hannah realizes the importance
of precisely pricing a home and
knows traditional comparative
analysis is not enough for
the luxury market. She will
include the unique features,
architectural details, lot size and
exterior amenities, community
features as well as her extensive
knowledge of the area, current
market trends and more to price
your home to sell.
Hannah Gigley has a wealth of
experience in the luxury home
market including multiple multimillion
dollar estate purchases
and sales. She has perfected the
selling and marketing of luxury
homes to meet even the pickiest
buyer’s standards. Her service
is unparalleled because of her
high standards, attention to
detail and aggressive marketing
style. All of us at the Gigley Real
Estate Group would love to work
with you on all your real estate
needs.
HERE ARE A FEW KEY TIPS TO
KEEP IN MIND WHEN SELLING
A LUXURY HOME:
DETERMINE YOUR BUYER
Start with the end in mind and
think of who will actually buy
the home. The pool of highend
buyers that can afford a
luxury home is relatively small,
so take that into consideration.
Develop your strategy based on
your prediction. Determine what
else besides the actual home
you are selling, such as the
exemplary school district or the
close proximity to a certain area.
This determination will guide
you along the way to reach your
target audience.
PRECISION PRICING
A seasoned real estate
professional is key to precisely
price a luxury home. The first
reason is there are fewer
luxury homes on the market.
Comparative market analysis
is not as easy since no two
luxury homes are identical. The
addition of a wine cellar, an
outdoor cabana, an extensive
smart-home system with A/V,
security, cameras, etc. are not
easily compared or factored into
a list price. An agent that is truly
familiar with the local luxury
market will be able to pinpoint
a price that will get your home
noticed and sold for top dollar.
10 GIGLEY REAL ESTATE GROUP | THE LUXE GLOBAL GROUP | RE/MAX FOUR CORNERS