her contacts, her data and all of the formulations that
she had purchased and perfected. She was left with
nothing.
She took a break from entrepreneurship and focused
on rebuilding. When some critical health issues
hit her family hard and doctors and medicine were of
no help, she took matters into her own hands. Through
relentless research and opening her eyes to toxins and
turning to a holistic doctor, she was able to regain her
health and help her son recover from being blind and
deaf (from a severe allergic reaction that he was having
to food and toxins).
She nearly died. It isn’t something that she talks
about often, but it helped shape her path, and is just
another time that she was back down to zero, this time
physically, and had to get back to 100. When she decided
that she wanted to open a business for the second
time, she didn’t buy the formulas. This time she
researched and worked tirelessly for two years, testing
each product on herself. She developed a natural deodorant
that changed everything for her. She slowly
started to develop other formulas, while submerging
herself in the clean, non-toxic lifestyle that she still
lives by today. She met many people that she learned
from and others that learned from her. She taught herself
how to do fruit extractions in a way that no one
was doing at the time. Caterina, through hard work,
-
less testing of the products that she developed, was
advancing her knowledge well beyond that of others
in the industry.
The details of how, on two separate occasions, in
two very different ways, someone stole her formulas
and processes from her aren’t important. In both cases,
the actions resulted in her businesses being closed.
was a friend that she herself taught. She was knocked
down, but she got back up and rebuilt. She did things
better. She forgave. Again, she dug into research,
Red
White
Blue
CPR
Connued on next page
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30 • JULY 2019 813.682.9364 FLORIDA WOMEN MAGAZINE
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