ARTWORKS
Meet Tonisha Mitchell of WoW Book and Toy Store
TBy Jen Wead
Tonisha Mitchell is a woman on a mission. She wants
there to be engaging books and toys available to kids that are
actually representative of what they look like. Her business,
Wonders of the World (WoW) Book and Toy Store is an online
multi-cultural children’s book and toy store. According
to her website, “merchandise is offered with the goal in mind
to engage young minds and provide a solid foundation for
growth. WoW Book and Toy Store is a place where young
minds can become excited about learning and playing because
they see themselves being represented in products that
they are actually using... actually experiencing.”
I found Tonisha and her online store on Instagram and,
after following her for a few weeks, I noticed that she was
local to me. Naturally, I asked her to lunch. Tonisha agreed
to meet the strange lady who sought her out on social media,
and within a few days I was watching this shy entrepreneur
light up as she talked about how WoW Book and Toy Store
was started. She told me about how her goal is breaking
demographics. She is passionate about who she is; she has
a child and she wants to impart that same passion in him.
She started putting posts on her personal social media pages,
sharing books and toys that she had found and from that seed
the idea for her business grew.
WoW Book and Toy Store has grown to include her cus-
Tonisha and Kahlil, of WOW BOOK and TOY STORE, will
-
water at the Moore Eventful Event Hall, on April 20.