“My responsibility is to really drive change in how we support diverse
segments as they grow financially,” Brosseau shares. “We have done a tremendous
job at Wells Fargo in terms of evolving how we serve diverse communities.”
In the banking world, diverse segments can often lead to the assumption
that it involves individuals with low or moderate incomes.
“There is very little awareness that Latinas can be high-income earners,
they are the breadwinners; they are affluent customers as well,” Brosseau
points out. “They have savings. They have investments.”
In her role, Brosseau works to bring awareness about the diversity within
diverse segments and to change how financial institutions engage with them.
“We have to go to them, they are not going to come to us,” she says.
Her focus on the Latina community extends beyond her job, including
serving on the Enterprise Hispanic/Latino Diversity Council.
Jenny Flores
Head of Small Business Growth Philanthropy
Raised in an immigrant family, Jenny Flores learned to value community
and the importance of sharing success at a young age. As she gained
experience, her Latina roots also taught her to not only work hard, but to
work smart and to be intentional with her time, goals and pursuits.
Flores has more than 20 years of experience in banking, impact philanthropy,
employee engagement and corporate citizenship. With a mom and grandfather
who owned small businesses, she is on a mission to help underserved and diverse
entrepreneurs run successful businesses that offer jobs to community members
and contribute to the local economy.
Today, she serves as Head of Small Business Growth Philanthropy at Wells
Fargo, including the Wells Fargo Foundation, one of the country’s largest
corporate foundations. In this role, she creates the strategy for Wells Fargo’s
philanthropy efforts that help small businesses, particularly entrepreneurs, grow
their businesses and become valuable assets to their local economies.
“I came to Wells Fargo in January 2020. The pandemic hit in March, and we
started thinking about what that meant to small business owners,” Flores says.
“The data showed that Black-and Brown-owned small businesses were being
disproportionately affected.”
Flores says she had to step up her development strategy. With Flores’
leadership, Wells Fargo launched the Open for Business Fund which was created
by donating all of the fees from its Paycheck Protection Program (PPP) lending in
2020 to support struggling small businesses. The roughly $420 million effort
provides flexible loans and grants to nonprofits nationwide that assist small
businesses in staying open and protecting jobs.
In her spare time, Flores leads her community in renewable and clean
energy efforts and by mentoring entrepreneurs.
Xochitl Leon
Senior Vice President
Head of Talent Acquisition National Partnerships & Programs
Xochitl Leon’s mother ran her own small cleaning business where she
worked her own hours and was in control of her own clients. It taught
Leon the value of hard work, work-life balance, not taking opportunities
for granted and community at a young age.
Today, the Harvard alumna serves as Senior Vice President, Head of Talent
Acquisition National Partnerships & Programs at Wells Fargo. In this role, she
leads strategy and program management, working with professional organizations
to advance employer brand awareness and drive a more diverse workforce.
“I lead a team who oversees relationships with national organizations, like the
Society of Hispanic Professional Engineers, representing various diverse segments
– people with disabilities, women and LGBTQ, for example. We’re an arm of job
recruitment focused on ensuring diverse talent thinks about Wells Fargo when
they are considering their job options,” Leon explains.
Leon, who joined Wells Fargo in 2005, has spent the better part of her
career serving the Latino community both at and outside the company. In her
most recent role as Hispanic Segment Strategy Leader, she was responsible for
helping the company better understand Latino customers in order to effectively
serve their financial needs. In addition, she is a co-founder of LISTAS, a nonprofit
that encourages Bay Area students to pursue STEM and business careers.
“I have a social responsibility to be here until there’s more of us,” Leon says.
“I can help make these gradual improvements until we get to where we need to
be from a representation perspective.”
LS
Read more at www.wellsfargo.com/diversevoices about how Wells
Fargo leaders are using their expertise and vision to create positive
change for employees and the communities they serve.
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10 www.latinastyle.com LATINAStyle V ol. 27, No. 6, 2021