Beyond Banking: How a Strong Team of Wells Fargo
Latinas is Advancing Financial Opportunity for Latinos
By Christine Bolaños
The Latino population is growing at a rapid rate resulting in huge financial power over the next decade alone. Latinos will make up
40 percent of the growth in American households over the next decade, two-thirds of the labor force from the last decade identify
as Latino, and Latino median family wealth is growing nearly triple times greater than most U.S. households. Wells Fargo is on a
mission to meet the financial needs of Latinos. At the heart of this effort are four Latinas who are finding new ways to reach Latinos,
including Latinas, with the goal of helping their families and businesses thrive financially and their communities prosper for years to come.
Senior Vice President, Public Policy
Laura Arce learned the value of generosity and gratitude from her Latino
family. Her family had enough growing up but were not well off and she
recalls how her grandfather would give the vegetables he grew in his
garden to neighbors. This spirit of community service informed Arce’s own
career in financial services.
Today she serves as Senior Vice President of Public Policy at Wells Fargo.
She leads public policy analysis and engagement on consumer banking issues,
including consumer and small business lending, deposit products, and community
reinvestment. Arce believes better public policy is essential to expanding
“Banking is heavily regulated and rightfully so. My job is to monitor
policymakers in Washington D.C., whether financial regulators, members of
Congress, or others in the administration for public policy proposals that
affect Wells Fargo, our customers and our employees,” Arce explains. “One, to
make sure Wells Fargo is prepared to implement any required changes but
also to be part of public policy discussions to help ensure those policies work
for everyone as intended.”
“Arce previously worked at the Federal Housing Finance Agency where
she reformed Fannie Mae and Freddie Mac mortgage servicing policies and
products during the Great Recession. She also worked on Capitol Hill and at
UnidosUS where she helped secure funding to establish a national network of
housing counseling agencies dedicated to increasing the homeownership rate
Her passion for community service led her to serve on the board of
directors of Mission Asset Fund, a nonprofit that works to create a fair
financial marketplace for all families.
Affluent Diverse Segments Leader
SVP, Consumer & Small Business Banking
Jenny Brosseau’s mother pursued a college education at a time when it
was uncommon in their South Texas hometown for a Latina to have a
bachelor’s degree, let alone a master’s degree.
“Before I was even a consideration for her, she shaped a path for me that
laid the ground rules that we were going to exceed people’s expectations,”
This fueled Brosseau’s passion for serving the Latina community in her
career, including 18 years and counting at Wells Fargo.
Today, she is responsible for creating forward-leaning strategies with
innovative approaches to serve diverse customer segments in the
Affluent/Emerging Affluent space.
8 www.latinastyle.com LATINAStyle V ol. 27, No. 6, 2021