The growing district has caught
the eye of Joe Furst, the founder and
managing principal of Place Projects,
an urban development group supporting
neighborhood revitalization.
Furst was integral in the revitalization
of Miami’s artsy Wynwood neighborhood
and sees potential for St. Pete’s
Warehouse Arts District. Now a St. Pete
resident, he started acquiring properties
in the district a few years ago and
has become active in the Warehouse
Arts District Association. More recently,
he’s been working with key stakeholders
to change the district’s zoning from
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Industrial Mixed Use, similar to what he
accomplished in Wynwood.
“The future is bright for this district,”
Zucker said. “Changing the zoning
to allow for industrial mixed-use will
preserve the district’s industrial use
while also allowing for housing, which
will help it become a proper walkable
neighborhood.”
THE DEUCES
Called “The Deuces” after the double
twos in 22nd Street South, the area was
once humming with Black businesses,
homes and entertainment during segregation.
Now a major transition is
underway to bring the community back
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to revitalize this neighborhood, received
an Our Town grant through the National
Endowment for the Arts, which will help
them dial in a strategy to direct some of
that St. Pete sunshine on the area’s history
and culture and attract visitors.
The group is also working with the
City of St. Petersburg on the Deuces
Rising project, which includes affordable
housing, new parks, improvements to
lighting and streets, and an infusion of
resources that will encourage a thriving
business community in the area. The
legendary Manhattan Casino, which
once hosted iconic artists like Duke
Ellington and Billie Holliday, is now the
site of the new 22 South Food Hall,
which will offer a variety of delicious
food offerings, from barbeque to vegan.
The Casino will also house a culinary
training program, co-work and event
Morean Arts
Center For Clay
in the Warehouse
Arts District
spaces, along with a weekly
produce market.
“Future developments
for the neighborhood are a
great way to promote equity
and will pave the way for
even more improvement
in the area,” Zucker said.
“That growth will ensure the
Deuces’ history is remembered
and recognized for
generations.”
St. Petersburg strives to grow into
the future while honoring its history.
The City’s St. Pete 2050 plan, which was
created with public input, looks decades
ahead to ensure that the city maintains
its character while undergoing healthy
and sustainable growth.
“Future developments
for the neighborhood
are a great way to
promote equity and will
pave the way for even
more improvement in
the area. That growth
will ensure the Deuces’
history is remembered
and recognized for
generations.”
— Brian Zucker
Elder Jordan
Statue in The
Deuces
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