Business
digital marketing
essential for every business
For many businesses whether starting out or
scaling the primary focus is reaching and
capturing new customers. Often this can
be difficult for many reasons, not enough time,
lack of resources, where should marketing dollars
be allocated, unclear branding/messaging, and
so on.
As an experienced marketer and the founder
of Light Up Digital Marketing, I can say with
complete certainty that digital marketing is one
of the most powerful ways to reach customers.
If these difficult COVID times have taught
businesses anything at all, it is imperative to have
multiple ways to connect & communicate with
their audience. Without the ability to reach new
customers and retain current ones, a business
will simply not grow.
It does not matter which stage a business is in, it
is always the right time to start building an online
presence. Information is key in every decision
that is made in relation to a business. An online
presence is a major brand asset in many ways;
market research, acquiring customers, customer
retention, credibility, SEO, recruiting, competitive
analysis, etc.
The benefits to digital marketing for businesses
is quite enormous! When comparing traditional
marketing to digital marketing the capabilities
are increasingly more in depth. Marketing online
has created opportunities for every business to
grow and expand their sales channels in a costeffective
and measurable way.
Even if the online world isn’t where a business
mainly acquires new customers, an online
presence is still expected. In many ways having
an online presence has now become an indication
of a brand’s legitimacy. If a business doesn’t have
some sort of online activity, it could easily be
deemed as unprofessional or a fraud.
At times digital marketing can sound scary, but
if you take the time to learn about it or work
with a agency that can guide you, you’ll see that
a business no matter how big or small has a lot
of potential to expand.
Unfortunately, in my years of partnering with
businesses to support them with digital marketing,
I have heard about negative experiences with
marketing agencies that I hope to help you
avoid. Before you hire a marketing agency, be
sure to check their online reviews directly on
their social media accounts such as Facebook &
Google. Often agencies may remove the ability for
customers to leave reviews on Facebook this is a
red flag. Are they possibliy hiding a past client’s
experience with the agency?
Another question that should be asked is to see
examples of proven strategies and the results,
along with the cost and timeframe of said results.
Many of our clients receive leads/sales and the
cost is different for each one depending on the
offer, industry, and AdSpend. Understanding
the whole picture is important because every
marketing dollar needs to yield a ROI. This can
be translated into building an audience, acquiring
sales, email opt ins, & leads from your marketing
efforts.
At Light Up Digital Marketing, our focus has and
always will be to step alongside brands to support
them in leveraging digital marketing to increase
visibility and revenue. We do this by asking a lot
of questions to understand exactly what the major
needs and goals are of the business as a whole.
No one business is alike and we treat each one
in that way. We do this by crafting a marketing
38 WomanToWomanMagazine.com
/WomanToWomanMagazine.com