Our most important asset is the name given to us at birth by our parents or the name which everyone know us by. As we grow to maturity, life experiences accrue inside of us to form character. People who know us assign meanings to our name like dependable, honest, consistent, helpful, approachable, easy to talk to, or...friend. If we aren’t carefull though, opposite meanings can replace some of the words in the list above when people think of our name. These associations are brought on because of our actions and reactions at any given time. The same asset is associated with a business name. A business will prosper or not based on customers’ experiences that occur over time when dealing with the services or products offered by your company. Quality, cost, reliability and customer relations determine one’s business character. Make sure your business gains a respectable reputation through day to day attention to the performances that matter. Mike Mabe 34 ������������������������ ���������������������������������������������� ����������������������������������������������������������������������������������������������
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